If you are into character statues, Kotobukiya kits and figures, 'Simply Toys' would simply be the choice. It seems that 'Simply Toys' had forcused more on sale over exhibition this STGCC, cos we usually could find awesome statue at their outlets but not at this STGCC 2012, 'Simply Toys' booth.
Well, there were some decent display of Ironman head bust, Marvel statues, Kotobukiya manga style Marvel heroines bishojou fix-pose figure, Kotobukiya kits (Zoids, Danboard and Rockman aka Megaman). The display that caught my eyes were the Yu Yu Hakusho figures. Fond memories watching the anime and playing the game on Playstation One with my childhood friends during my secondary school days.
A good buy from 'Simply Toy' booth this STGCC would be Kotobukiya Danboard model Yotsubato! kit only at $35 (member price: $30). Great kit for customisation and there's even weapon set for expansion. I was sold out on the first day shortly after.